Woman Walking
Website Design
Brand Overview
Woman Walking is a life coaching business owned by Kate, who is passionate about helping busy moms reclaim balance in their lives. As a mom herself, Kate understands the pressures of juggling multiple responsibilities, and her mission is to guide moms toward a more fulfilling, manageable, and joyful life. Her coaching programs focus on time management, self-care, and mindset shifts, offering a much-needed support system for moms who feel overwhelmed.
Challenge
The brand faced several challenges:
1. Lack of Online Presence: Although Kate had an established clientele through word-of-mouth, she lacked a professional online platform to attract new clients and expand her reach.
2. Client Clarity: The message and value of her services weren’t clearly communicated, making it difficult for potential clients to understand the benefits of coaching.
3. Brand Aesthetic: Kate wanted a visual identity that resonated with busy moms—something approachable, calming, and motivating.
Solution
To address these challenges, we designed a custom website for Woman Walking that perfectly aligned with Kate’s vision and business goals:
1. User-Friendly Design: I created a clean, intuitive design with easy navigation so that potential clients can quickly find relevant information. The layout ensures seamless user experience, guiding them through the service offerings, client testimonials, and Kate’s personal story.
2. Clear Value Proposition: I crafted the homepage to immediately communicate Kate’s mission, showcasing the specific problems she solves for moms. This ensures that visitors instantly understand how her coaching services can positively impact their lives.
3. Lead Generation: Integrated contact forms, call-to-action buttons, and a newsletter signup to capture leads and convert visitors into clients. The booking system is simple, allowing users to schedule consultations directly through the website.
4. Visual Aesthetic: The color palette and typography were carefully chosen to reflect a warm, approachable, and empowering vibe. Calming tones with vibrant accents were used to balance serenity with energy—reflecting the transformation that busy moms seek through coaching.
5. Mobile Optimization: Since most of her target audience accesses the web on mobile devices, I ensured the design was fully responsive, offering a flawless experience across all screen sizes.
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Results
The new website has greatly enhanced Kate’s online presence, allowing her to attract more clients than ever before. The clarity in communication and ease of navigation have reduced the bounce rate, while the lead generation tools have helped increase engagement and inquiries.
This project is a great example of how thoughtful design can transform a brand’s online visibility and grow a business.
Deliverables
KIND WORDS...
I honestly love the design that she made for my brand. It really speaks to me. It really looks stunning how everything is well put together. And the process was so smooth working together,
Jenny
Camille was a joy to work with. She is always positive, it was very easy to communicate with her. She understood what I needed and wanted for my brand. She's a great designer and I recommend you to work with her!